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Barbie Magic Style Studio interactive magnetic dress-up set in its retail box, featuring colorful packaging with Barbie character illustrations and product components shown on the front.
Barbie Magic Style Studio interactive magnetic dress-up set in its retail box, featuring colorful packaging with Barbie character illustrations and product components shown on the front.
Barbie-themed dress-up playset with a pink folding playshop, Barbie doll, clothing accessories, magnetic outfits, and markers on a white background. A hand is placing a pink dress onto the doll.
A hand holds a smartphone showing a Barbie doll in a pink outfit, with promotional text reading 'See Barbie in Action' and 'Watch Barbie model your outfit in augmented reality!' against a bright pink and white background.
Barbie outfit styling toy set shown with a Barbie doll, a pink clothing organizer box, and several outfit accessories on a white tabletop. Two children are partially visible in the background, and large text reads 'See Barbie in action!' and 'Watch Barbie model your outfit in augmented reality!'.
A hand holds a smartphone showing a Barbie doll on a pink boardwalk, with palm trees and a beach in the background. Text at the top reads 'PLACE YOUR BARBIE!' and text at the bottom says 'Bring Barbie into your world wherever you are!' A small copyright mark for Mattel is visible in the lower right corner.
Hand holding a phone with a Barbie character app overlay on a city street background
Barbie-themed color and customize activity kit showing black-and-white dress and outfit templates, colored marker pens, a Barbie doll, and printed outfit examples on a white background with text reading 'Color & Customize!' and 'Color your own outfits and watch Barbie model your designs!'.
Promotional graphic for a Barbie-themed phone case or accessory, showing a smartphone screen with a selfie of a woman and a blonde Barbie doll, with floating pink hearts and the text 'Take photos, videos, or selfies with Barbie!' A hand is holding the phone case in front of a softly blurred indoor background. A small '© 2026 Mattel' mark appears in the lower right corner.
Promotional graphic for a Barbie-themed photo/video selfie accessory set, showing four sample selfie and photo frames with Barbie characters on a bright pink background. Text at the bottom reads, 'Take photos, videos, or selfies with Barbie!' and a Barbie logo is visible.

Barbie Magic Style Studio

$32.00

Sold Out

Step into the glamorous world of Barbie fashion and design, with 20+ magnetic clothing and accessory pieces, kids can mix and match styles on Barbie and Brooklyn right away, then scan with the companion app to watch them come to life in augmented reality for an extra layer of wow. The creative dress-up fun starts the moment the case opens. Whether Barbie is going to the gym, heading to the office, or dazzling on the red carpet, the style magic is in their hands.

The fold-out case measures just 11.6 x 9.8 x 2.0 inches when closed, slipping easily into a backpack or carry-on. Compartments keep every magnetic piece organized; an elastic band closure holds it all secure on planes, car rides, and road trips. Open it up to reveal a glamorous dressing room backdrop and runway stage, turning any little table into a full fashion show. Now you can bring Barbie, take selfies, and create an AR experience wherever you are!

This dress-up set comes with Malibu Barbie and Brooklyn magnetic character bases, 20+ magnetic clothing and accessory pieces, 2 blank customizable pieces, and 5 washable non-toxic markers for designing original outfits. The blank pieces let kids sketch their own looks, then wipe and start fresh for endless creativity. Everything needed for playdates, solo play, or sibling fun right out of the box.

This imaginative playset is an ideal birthday or holiday gift for fashion-loving kids. It sparks creativity and storytelling, through hands-on magnetic play and AR exploration. Whether it's a rainy afternoon at home or a quiet activity at a friend's house, the Magic Style Studio delivers mess-free fun year-round. Third-party tested to toy safety standards, so creative play is worry-free.

Download the companion app on iPhone or iPad (iOS 15.0+) or any Android smartphone or tablet (Android 10+) to unlock AR animations and a selfie mode where kids can pose alongside Barbie; selfies save directly to the device camera roll. AR features require an active internet connection. Full AR and selfie features are available with the download.

Ages 4 - 94